Branding

While at The Carolina Agency, I led the rebrand for Hancock Advisors, a female-owned financial consulting group. Focused on projecting a sleek, powerful, and feminine identity, I enhanced their original logo by integrating upward arrows, vertical lines, and a clean typeface to symbolize progress and strength. I used bold blues with hints of pink to convey professionalism with a feminine touch. The client embraced the rebrand, employing the logos, patterns, graphics, and icons in various materials such as social media posts, presentations, and promotional content.